E-mail marketing has always proved its worth. Promotions, campaigns, information vouchers or early information can be simply sent to the customer via e-mail. Every customer can freely decide whether to subscribe to a newsletter or not. This freedom of decision is very important to the content of the newsletters.
SEO / SEM
Search Engine Optimization is the exact name and serves to make your page appear as far forward as possible in the search engine rankings. You have to meet certain HTML standards when you are programming your website, in order to ensure a good ranking. A distinction is made between OnPage and OffPage optimization.
OnPage search engine optimization
All adjustments are made directly on your website with the OnPage search engine optimization. It is important to optimize the content - including framing, use of different headings and a link structure of the online presence. The selection of search terms is an important factor for a good search engine optimization. Various programs, such as Google AdWords, choose the keywords to help you. These keywords have to be kept in mind because the algorithms of the search engines are constantly adjusted.
OffPage search engine optimization
The difference in the OffPage search engine optimization to the OnPage search engine optimization is that the adjustments take place outside of the own website. The search engine optimization of the own page is then fulfilled as soon as other websites link to your site. This is called a backlink or backlink. Therefore, it is important to build a clean link structure. In this way, matching internet pages are brought together.